Our philosophy is simple and powerful:
Since 2013, Synapse has facilitated connections between businesses and nonprofit groups for community and economic development. Our management team ensures that we don’t stray from our mission.


Keith Reynolds

Founder and Chief Visionary Officer

With a big heart and even bigger ideas, Keith remains Synapse’s steadfast true north compass. A Culpeper, VA native, he learned early on in a previous banking career that being a super connector – not merely of banking solutions, but life, career, community and philanthropic endeavors – make communities vibrant and strong. He founded Synapse in 2013 and has never looked back. Keith embodies the Synapse tagline; Connect, Collaborate, Contribute. He looks for and continually creates win/win scenarios.

Steve Peterson

Chief Operating Officer

Over a 35-year career, Steve has skillfully blended technical, marketing, and operational skills supporting a host of business ventures. This native Mainer has been a leader of enterprise technology platforms for Fortune 500 companies, was part of top-management at mid-sized businesses, and has heavy-lifted with some small, feisty start-ups, bringing equal parts passion and integrity to the ventures. Steve’s innovative management of diverse technologies that have driven marketing, customer service, credit card, and remote access business solutions has enabled market leadership positions wherever he goes.

Bryan Berry

Chief Executive Officer

After Owner and Managing Director roles over a 30-year career in the Investment Advisory world, Bryan brings sound, seasoned decision making and innovation to Synapse. His story and path to the organization has been as important as his contributions. Having experienced a life-changing health event in 2018, Bryan decided to divest his stake in Old Dominion Asset Management, jump aboard the Synapse train and ride it to all stops multiple times in our growing list of markets. A native of Virginia’s Blue Ridge Mountains foothills, his creativity, passion, and energy make him far more than just the numbers guy.

Samuel Anderson

Director of Video Services

Serial entrepreneur, innovator and videographer extraordinaire, Sam brings the visual heat to the Synapse party. Originally from Lynchburg, VA Sam has been building businesses in Richmond for over a decade; a speaking engagement practice, a bubble soccer business and his most recent and successful venture, Enso Media Firm. This self-avowed sneaker freak – and he’s got the investment in them to prove it – is always on the move and there’s never a shortage of ideas when he’s in the room. It’s no wonder this man in motion thinks of storytelling in video.